Very
Juicy Records artists and founders,
Lara
Lavi and Maurice
Jones Jr. built their company on two fundamental principles:
- Artists
have ownership
- Fans
have a voice.
Very Juicy began as a recording studio in
1997. The new company was funded by sales of its 1998 release,
Lara Lavi’s Inside the Red Room. These sales also secured
means of national distribution, developed and reaffirmed enormously
beneficial music industry connections and goodwill, and branded
the label as a successful regional independent. Since 1998,
the label has developed 18 additional artist projects in hip
hop-R’n’B, progressive and pop rock, world, jazz, Americana,
and children’s music.
Over the coming months, with the help of
its current roster of artists and input from you, Very Juicy
will sign new artists, both established and emerging; develop
new features on our web site; and provide you with on and offline
ways to check out new music, both live and recorded. Imagine
logging on and being in the studio with one of our artists,
or onstage during a sound check! Be in it with us. This is your
community, your world. This is all part of the Very Juicy revolution
Lara Lavi
I was born in Pittsburgh, Pennsylvania.
Both my parents were in the arts and academic fields, which
is where I got my love of music and words. I began playing piano
at three, violin at seven, and performed with a number of symphony
orchestras. While attending the University of Chicago, I took
a job as a waitress at the legendary Chicago blues room, the
Kingston Mines. Musicians like Buddy Guy and Jimmy Johnson took
me under their wing and pushed me up on that stage, telling
me to go for it. That's how I went from being a shy back-up
vocalist to fronting the band. I loved it.
To the relief of my parents, I left the
Mines in 1980 and returned to school, studying wildlife biology
at the University of Michigan and then law at the University
of Oregon. But I never gave up my music. While living in Eugene,
Oregon, I collaborated with an old family friend, Charles Neville
of the Neville Brothers. That's how we started the band Flambeaux
which toured the West Coast during my law school days.
By 1989, I had moved to Seattle, passed
the state bar, and began work as a lead attorney for the Muckleshoot
Indian Tribe on everything from treaty rights protection to
negotiating a management agreement for construction of a 23,000-seat
Amphitheater on the reservation.
In 1990 I recorded my first album, The
Art of Living. And a year later, along with Charles Neville,
Arlie Neskahi, Navajo, and my current co-collaborator, Maurice
Jones Jr., I helped found SongCatchers. SongCatchers is a merger
of rock, soul, jazz, and Native American music and led to the
release of the critically heralded album, Dreaming in Color.
We even toured extensively with Peter Gabriel and WOMAD.
As an advocate for Native Americans, I've
never had a romantic view about their current situation, but
I have come to know that they are part of a living culture.
With their permission and participation, I experimented with
their music, but I never pretended to be one of them. I have
my own musical history, my own musical future.
Now, ten years later, here I am on the Internet,
with a brand-new future for my voice and my music. Hope you
like what you hear!
Maurice Jones Jr.
Maurice Jones Jr. has a lifetime of professional
experience as a music producer, filmmaker, recording engineer,
musician, educator, performer, graphic designer and entrepreneur.
As an educator Maurice has enjoyed years of experience developing
multi-media education and arts programs for youth, including
inner-city at-risk youth. Maurice is the co-founder, President
and Chief Creative Officer (CCO) of Very Juicy Records. In short,
Maurice leads the group in picking our artists and developing
their musical talent.
As CCO of Very Juicy Records, Maurice oversees
and directs all aspects of the company, from recording, marketing
and distribution, to publicity and financing. Maurice is an
expert in songwriting, voice development, computer programming,
musical instrument digital interface (MIDI), digital sampling,
multi-track recording, audio wave sampling and audio engineering.
He has extensive experience in video production including script
writing, storyboard creation, set design, lighting, camera operation,
digital effects, and video editing. Maurice works hands-on with
all of the Very Juicy artists to develop their performance style
and stage presentation. Maurice also interfaces with both the
local and national music scene on behalf of Very Juicy Records.
While Maurice’s history is diverse, it is
full of involvement in the music industry. Maurice has played
in bands as a guitarist and also as an accomplished bassist
since grade school. He comes from a family of talented musicians,
which includes his two brothers who are also professional musicians.
Maurice is the co-founder of the popular music group Edison-Jones,
which sold thousands of records from the mid 1980s through 1990.
Maurice then focused on working with at-risk inner-city youth
as the director of the Central Area Youth Association Multi-Media
and Performing Arts Program. Several of the young people from
that program are involved in the hip hop and R’n’B division
of Very Juicy Records today. Maurice and Lara Lavi founded the
SongCatchers along with Arlie Neskahi, Navajo, Mark Cardenas,
and Charles Neville. Maurice has produced songs for the first
and the second SongCatchers CD and toured extensively with the
group. He developed the Catching Songs Workshop program for
young people along with the other founders.
Now entering his second full year as CCO,
Maurice is focused on Very Juicy Records.
